Artificial intelligence , this exciting and transformative technology, has become an integral part of our world. Of course, although the capabilities and capabilities of artificial intelligence are very wide and impressive, it still does not reach the level of the most influential factor in business. In this article, we examine a factor that is even stronger than artificial intelligence to direct consumer and employee behavior; Love! Yes, love in business, which despite its tremendous impact, many organizations ignore its importance and often use less emotional terms like “employee engagement” and ” customer loyalty “. In this article, let’s explore the extraordinary effect of love. Stay with us.
The power of love
Based on decades of performance studies of successful teams, leaders, teachers and salespeople, love has always played a significant role in their success. When employees like their work, they are more productive, committed and loyal. Also, customers who love a company’s products or services are not only loyal to it, but become advocates of that brand. People who use the word “love” are not just expressing their passion. They express a deep sense of satisfaction and fulfillment in relation to that particular activity or product.
Measuring love with numbers
Ask customers, employees, or even moviegoers to rate some aspect of their experience on a scale of 1 to 5; 5 means very positive. Experiences that score 4 or 5 result in desirable behaviors such as loyalty, support, or productivity.
Usually, the goal is to change the quality of people’s experience from 2 or 3 to 4 or 5. However, according to the data, changing from 2 to 3 or 3 to 4 does not have a significant effect on people’s behavior. Most impressive is the “very positive” score, i.e. 5. People who use the word “love” to describe their experience fall into this category, and their feelings are linked to their future behaviors. So it’s important to treat these “super positive” people differently than those who just “like” or “enjoy” something.
What makes people say “I love this”?
The term “love” means a deep commitment to prosperity. This feeling makes a person feel more important, connected and satisfied. A person says he loves something because it makes him feel a deep and unwavering commitment to his own flourishing.
Artificial intelligence and love
Artificial intelligence has interesting abilities, but lacks the power to love . AI technology operates on data and algorithms and lacks any real understanding of human flourishing. This emotional gap differentiates AI from the deep emotional connection that humans create.
Bringing love into business
In the age of artificial intelligence, the most talented people are looking for organizations that prioritize love in their interactions. Love does not mean being naive and indifferent. Love means considerate and compassionate behavior. Businesses need to distinguish between “like” and “dislike” practices and incorporate love into every touchpoint with their employees and customers.
Examples of love in business
1. Adherence to values
Good companies are clear about their values and don’t hesitate to reinforce their ethical stance. For example, Chick-fil-A’s decision to close on Sundays demonstrates its commitment to family and community.
2. Commitment to quality
In-N-Out Burger’s commitment to serving the freshest food reflects a caring approach to customers. When asked why they don’t serve breakfast , the company’s executives said they couldn’t keep their ingredients fresh enough to keep their promises to customers.
In-N-Out Burger’s windows open directly into the kitchen. Customers can see shelves of fresh potatoes, tomatoes and lettuce. (Unlike other fast food restaurants that hide how to make sausages.)
3. Use appropriate language
Companies like Home Depot use language that emphasizes their commitment to customer service. For example, their branches are called “customer support center”.
4. Team structure
Great companies understand the importance of small teams. When the team is small, leaders pay more attention to their team members and members can flourish more easily.
5. Treatment of former employees
If treating people with kindness is an unwavering commitment to their flourishing, this commitment will continue even after people leave the company. An unlovable company sees people as mere means to an end, so when an employee leaves the company, it’s as if they never existed; Their names rarely come up in meetings, and their contributions, whatever they were, are quickly overshadowed by the company’s efforts.
6. Paying attention to people instead of paying attention to productivity
Good companies do away with performance ratings and treat each employee as an individual with unique growth potential and give them the opportunity to grow.
The value of love in business
Love is the most influential factor on the behavior of customers and employees. Surprisingly, many businesses underestimate and ignore it. Wise leaders and managers recognize that engaging experiences lead to better employee performance, customer loyalty, and brand advocacy. In the age of AI, organizations must remember that AI can imitate humans, but it can never truly love. It’s that human touch and commitment to flourishing that sets businesses apart from the competition in this increasingly mechanized world.
last word
Artificial intelligence is undoubtedly changing our world, but love is still the most powerful force in business. Understanding and intentionally designing love into every aspect of the employee and customer experience is a great strategy that will set your business apart from the competition. Top talent seeks out organizations that are committed to creating loving interactions, and smart customers stay loyal to companies that work with love and don’t ignore the deep impact of love in their pursuit of efficiency. If you embrace love, you will find that this force will bring you success like nothing else can.
