The name of the golden color is taken from one of the most precious metals in the world, so it naturally reminds us of luxury, wealth, and brilliance. However, the symbolic meaning of this color, the concepts it evokes, and its effect on people’s moods all end with these things. What do you think gold color psychology says about the personality of people who love gold jewelry or wearing gold clothes? In this article, we will talk about the psychology of gold color, its positive and negative features, and its effect on people’s people’s minds, and we will also talk about brands that use gold color. If you are interested in this color, follow us until the end of the article.
Definition of golden color and its types
The golden color is the most similar to yellow. The hexadecimal code of this color is #FFD700. In the RGB system, gold consists of 100% red, 84.3% green and 0% blue. In the CMYK four-color system, gold contains 0% navy blue, 16% magenta, 100% yellow, and 0% black.
All types of gold colors fall into light gold and dark gold. Gold itself is a warm, shiny, and bright color. Its lighter shades are more colorful and striking, quickly attract attention, and indicate inspiration and activation of spiritual energy. Darker shades of gold look deep and dull, conveying a sense of fatigue and stress from too much pressure.
The psychology of golden color and its effect on people’s mood
According to the psychology of colors, each color affects explicitly our moods, feelings, and behaviors. If we use the golden color sufficiently and wisely, it will positively impact our mood. Still, filling our surroundings with this color will gradually make us get used to extravagance, excess, and luxury.
From the point of view of psychology, the golden color is the color of success. The golden medal is given to those who won the competition and stood first. This color is energizing and strengthens the sense of wisdom and self-esteem. Golden color also encourages and motivates people to use their full potential to succeed.
Personality traits associated with golden color
1. Positive features
- luxury, quality, and excellence;
- wealth and prosperity and financial success;
- complexity and elegance;
- self-confidence and spirit of victory;
- wisdom and enlightenment and knowledge;
- charisma;
- Optimism che,erfulness, and hope.
2. Negative features
- profusion;
- Luxury-oriented;
- excessive showing off;
- selfishness;
- Objectivism;
- superficiality.
The symbolic meaning of the golden color and its related concepts
In the science of colors, each color evokes certain symbolic concepts that may be different depending on the culture or experiences of people. In this section, we examine the symbolic meanings of the golden color.
The golden color symbolizes the sun and is related to male energy, Unlike silver, which is associated with the moon and feminine energy. Gold is a symbol of success and wealth, and along with purple, it has been one of the unique colors of royalty.
Cultural concepts of golden color
In ancient Greece, gold represented wisdom, wisdom, and divinity. Illustrators of that time often depicted the gods of ancient Greece in golden armor, riding golden chariots, and, of course, with golden hair.
In ancient Egypt, gold symbolized purity, divinity, and perfection. Egyptians considered gold to be an eternal and immortal metal.
In America and Canada, the color gold is associated with wealth and power, but it also evokes the concept of decadence and excess. In South America, the color golden is mainly used in churches. In Jamaica and Cuba, gold is associated with sailors, especially pirates. Europeans believe that gold represents connection and spiritual enlightenment.
Golden color in religions
The golden color is strongly observed in religious environments. Our country’s domes of holy places are golden, and their interior is often covered with mosaics and golden decorations. In Christianity, the golden color resembles white and evokes concepts such as purity and daylight. Christians use this color in church mosaics because they believe that gold reminds them of God’s omnipresence and power.
In the Hindu religion, the golden color indicates learning, med, citation, and striving for self-realization. Hindu idols are often depicted with halos of gold, indicating their wisdom and virtue.
Other religions consider the golden color to symbolize knowledge, wisdom, and learning. Buddhists think gold removes the worries and concerns of life.
The psychology of gold color in choosing clothes
People who use a lot of gold in their style, whether they wear gold-colored clothes or use yellow gold jewelry and watches, may be very interested in showing off their social status and wealth. It is essential for these people that others know that they have a higher social level.
On the other hand, extroverts tend to wear gold-colored clothes more than introverts. They are not afraid to stand out in the crowd and are looking for approval and being seen—extroverts like to impress others and get their attention.
As a result, wearing a golden color on one hand may show wealth, excessive self-confidence, and success, and on the other hand, it may be a sign of arrogance and self-righteousness.
The most important uses of the golden color
1. Golden color in the entertainment and media sector
Prominent examples of golden color can be found in media and stories. For example, the report of the golden egg chicken, which brings wealth and stability to the farmer and his wife, shows that the color gold is associated with money and wealth.
In the film “Charlie and the Chocolate Factory” by Tim Burton, people who find a golden ticket in their chocolate package could visit the chocolate factory, Which shows the semantic connection of the golden color with opportunity, luck, and victory.
2. Golden color in business and branding
The golden color is widely used in branding, logo design, and marketing. The reason is that this color easily attracts attention and is a sign of luxury. For example, Nescafe Gold is a brand that offers premium instant coffee.
Some brands use golden color beautifully to show their products’ luxury and high quality. Let’s check out some brands that have a golden logo.
1. Lamborghini: Italian automotive giant
The golden color used in the Lamborghini logo conveys the sense of luxury, prestige, and exclusivity of the brand. They have used a golden color in their logo to show the beauty and complexity of car design, the art of high-quality car making, and the superior performance of their products. The psychological effect of this color speaks well of this brand’s luxury.
2. Versace: One of the biggest brands in the fashion industry
The Versace brand is one of the big Italian brands in the fashion industry with a golden logo. This logo shows the luxury and elegance of the brand’s high-quality products. Their logo uses golden colors to show their image and credibility.
3. Rolex: The jewel of the watchmaking industry
The Rolex brand is one of the unique brands in the watchmaking industry and makes the world’s most luxurious and beautiful watches. The design of the Rolex logo, with its beautiful symbolic crown, represents luxury and elegance, not to mention the fact that it is golden. This color contributes to the prestige and reputation of the Rolex brand and makes it appear as a symbol of wealth and success. There is a sense of eternal complexity in the products of this brand, which is not unaffected by the golden color of its logo.
4. Porsche: One of the largest car manufacturers in the world
Golden color is trendy among the world’s major car manufacturers. From Lamborghini and Chevrolet to Porsche, these automotive giants know how the color gold can make their logos appear more sophisticated yet subtle. The golden logo of Porsche perfectly completes the luxurious and beautiful appearance of the cars of this brand and shines on their darkness with its visual appeal.
5. Warner Brothers Company
Warner Bros. is one of the largest companies in the field of entertainment and media. You have probably seen this company’s famous logo many times while watching foreign movies. The company uses a golden color in its logo design, symbolizing the reputation and credibility of this brand and its long history in the entertainment industry. The golden color has a significant effect and makes the company’s logo recognizable.
final word
In this article, we talked with you about the psychology of the golden color and learned about the positive and negative features of this color and the concepts it evokes. We saw how this color has an ordinary meaning in all cultures and religions and symbolizes divinity and purity. As we said, the shine of the golden color and its impressiveness make brands and designers use this color to design their logos and products. Marketers use this color abundantly in product packaging and advertising campaign design.
What do you think about the color gold? What does this color evoke for you? We are happy to share your views with us.
Warning! This article is only for educational purposes; to use it, it is necessary to consult a doctor or specialist.
