anchoring effect; Its role in our decisions + the way to cope
Have you ever been happy with a significant discount but then realized that the price of the same item in…
Barriers to decision making
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The paradox of choice; Why don’t more choices always lead to a better decision?
Imagine that one day you go to a big supermarket to buy milk. When you get to the dairy shelf of…
The Illusion of choice; Is it really up to us to decide?
Have you ever been confused after entering a big store and unable to choose your desired products? Or you can’t…